Zynga's chief executive speaking during press conference. |
Zynga Inc unveiled a
social network for gamers named as “Zynga with Friends” on Tuesday, hoping to cut
itself from a long relationship with Facebook Inc which has shaped these two
Internet companies. Zynga and Facebook are the two most closely watched Silicon
valley companies.
While announcing during
the press event the game publishers said that in this new network it will be
able to pair the users with the opponents and make features such as player
profiles and chat available to all the users irrespective whether the users are
playing the games on the desktop computers or the mobile devices. It is being
said that the game publisher, are in under pressure to reverse a steep slide in
stock price in recent months.
The senior Zynga executive
told the reporters that with this network they wanted to created one network, one
unified experience and one social lobby that will connect all the player
together irrespective which device they are using for playing the game. He also
added that the new social features and services are designed for only one
purpose of bringing more people to play together, Bronstein added.
Executives also added
that they are going to provide programming tools to help third –party developers
publish online and mobile games based on its own software in order to create a
Zynga “ecosystem” that will expand the titles range of Zynga beyond it’s main
title such as “Farmville” and “Zynga Poker”.
Even after all these
announcements the shares of the Zynga closed 5 percent lower on Tuesday as the
investors weren’t convinced with the announcements which included the planned
social network and introduction of 3 new game titles as they didn’t saw the
long term growth in the company’s stock. According to the gaming analysts, they
don’t see any growth left in this social gaming idea and the unveiling of
Farmville 2- it doesn’t make that much exciting to the financial investors.
The company also
announced the sequel to it’s already hit “Farmville” named as “Farmville 2”, as
well as “Matching with Friends” an addition to the “Words with Friends” to a
suite of smartphone games.
What to do think that
will “Farmville 2” will be hit and will Zynga social network will be successful
in gamers community ?
Let me know your
thoughts in the comments.