Wednesday, June 27, 2012

0 Three new game titles unveiled by Zynga


Zynga's chief executive speaking during press conference. 

Zynga Inc unveiled a social network for gamers named as “Zynga with Friends” on Tuesday, hoping to cut itself from a long relationship with Facebook Inc which has shaped these two Internet companies. Zynga and Facebook are the two most closely watched Silicon valley companies.

While announcing during the press event the game publishers said that in this new network it will be able to pair the users with the opponents and make features such as player profiles and chat available to all the users irrespective whether the users are playing the games on the desktop computers or the mobile devices. It is being said that the game publisher, are in under pressure to reverse a steep slide in stock price in recent months.
The senior Zynga executive told the reporters that with this network they wanted to created one network, one unified experience and one social lobby that will connect all the player together irrespective which device they are using for playing the game. He also added that the new social features and services are designed for only one purpose of bringing more people to play together, Bronstein added.
Executives also added that they are going to provide programming tools to help third –party developers publish online and mobile games based on its own software in order to create a Zynga “ecosystem” that will expand the titles range of Zynga beyond it’s main title such as “Farmville” and “Zynga Poker”.
Even after all these announcements the shares of the Zynga closed 5 percent lower on Tuesday as the investors weren’t convinced with the announcements which included the planned social network and introduction of 3 new game titles as they didn’t saw the long term growth in the company’s stock. According to the gaming analysts, they don’t see any growth left in this social gaming idea and the unveiling of Farmville 2- it doesn’t make that much exciting to the financial investors.
The company also announced the sequel to it’s already hit “Farmville” named as “Farmville 2”, as well as “Matching with Friends” an addition to the “Words with Friends” to a suite of smartphone games.
What to do think that will “Farmville 2” will be hit and will Zynga social network will be successful in gamers community ?
Let me know your thoughts in the comments.

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